The FlexChannel Suite™
The FlexChannel Suite helps TV Stations target viewers with hyper-local information and new advertising opportunities on-air, online and on mobile devices. The new suite is comprised of FlexChannel, FlexChannel Lite, FlexChannel Mobile and the new product offering, Flex WebApps. To best meet the demands of the broadcast industry, the FlexChannel Suite provides stations with unique revenue generating opportunities.
You’re watching Eyewitness News NOW — 24/7 LIVE VIDEO of WFSB’s Digital Channel 33.3 created using the FlexChannel system — dedicated to Early Warning Weather forecasts, Eyewitness News big stories, Pinpoint Traffic alerts and live video of breaking news events 24 hours a day, every day. This video stream requires Windows Media Player.
FlexChannel™
Originally called 24×7Channel.Net™, the new FlexChannel builds on that seven year history in the broadcast industry. Weather Metrics has expanded the capabilities so the new FlexChannel can produce a channel in any format requested by the station. With multiple content running on the channel scheduled based on the time of day, programming can include local sports, real estate and lifestyle to meet the tastes of the viewers.
FlexChannel is a fully automated “channel in a box” solution that integrates information, data and new revenue streams from multiple sources to generate a turnkey main, digital, cable or mobile TV channel. With an average of only seven hours of time required by the station, FlexChannel can produce a channel without the need for additional personnel.
Flex WebApps™
Flex WebApps, provide a hosted, turnkey website targeted to generate revenue from non-traditional TV markets, including: obituary listings, real estate listings and classified advertising. The turnkey websites include a portal for the advertisers to log into and a billing interface to automatically bill the advertisers via credit card.
- The station keeps 100% of the revenue from these web platforms
- Can be tied together with FlexChannel or FlexChannel Lite to show the content on your main or digital tier channel
- The new industries provide a reoccurring revenue stream for the television industry
- Almost zero work required by the television station
FlexChannel Lite™
FlexChannel Lite provides the graphical capabilities available with the FlexChannel system, without the full “channel in a box” interface. FlexChannel Lite is typically combined with the Flex WebApps to show obituary listings, real estate listings or classified advertising on stations main channels during commercial breaks, during the newscast, or on digital channels. FlexChannel Lite is an automated graphics processing system requiring zero work on the part of the TV station.
FlexChannel Mobile™
Bringing the proven reliability of the FlexChannel “channel in a box” solution to the mobile TV platform, FlexChannel Mobile provides a turnkey information channel with multiple unique advertising opportunities. It includes:
- Commercial insertion system
- 200+ hour 360 Systems Digital Video Server
- A traffic/billing
- Automation system
- No upfront capital required







